Entreprenuership -Trader joes Assignment Example | Topics and Well Written Essays - 750 words

Entreprenuership -Trader joes - Assignment showcaseHe opened stores designed with fish nets and boat oars on the walls. Employees were dressed in bright equatorial shirts and the stores where packed with food items which are preferred by the customers during vacations. The enterprise too partnered with dealers worldwide to make the foods open at popular holiday destinations at their stores. The founder believed that if the people can spend huge inwardness of their funds to experience great tastes available at those holiday destinations, people would definitely spend on those goods if they are available in store near their homes.The unique value proposition of the company includes accessibility of unique food items with new tastes, minimum price charged for products, high bargaining with suppliers. The organization researched somewhat the products that the Americans prefer the most on their vacations. It also believes that the money saved by the organization while procuring go ods from suppliers is the money saved by the customers. Thus, the company creates value by supplying goods at minimum prices. The enterprise also acquires goods directly from the suppliers to reduce their costs. Trader Joes also utilizes the loop holes of government regulations on wines. Since private sound out wines were not covered under the laws, the company persuaded them to sell their production under the label of Trader Joes. As the price of these labels were low than popular brands, they were preferred by the customers (Understanding Trader Joes).The key prosody are the measures which assess the performance of the company. Traders Joes growth in sales and the increase in the sum up of stores are the metrics used to understand the success of the enterprise. It has been observed that the sales growth of the company has increase over the years but in the recent times, there is a high competition in the retail sector and this may lead to