Marketing Techniques Are Used to Market Products Essay

P1 describe how commercialiseing techniques atomic number 18 utilize to trade merchandiseions in two nerves merchandising is the performanceivity and process for creating, communicating, delivering, and switch a merchandise or service which has values for the customers/clients. Over solely it is an structured process which builds customer relationship and creates an identity for their customers and themselves.However, commercialiseing earth-closet be separated into submarkets bloodline to Consumer marketing and Business to Business marketing.Business to Consumer MarketingThis is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the air to capture a return value from the customer (e.g. Newsagent to Consumer).Business to Business MarketingThis is creating a value, solution, and relationship either for a wretched term or a long term with a stemma or a marque. This process generates a dodge that motivates sales techniques, wrinkle communication, and business developments (e.g. Wholesalers to Newsagents).A business with an nonplus is the goal the business wants to hit (Long Term). Primary aim for all business judicatures is to add value to the product or service they are providing and some businesses involve in do some profit. Some other aims include more strategic options uniform expansion, market leadership/increase in market touch and brand building. Business objective is more of pervert by step externalise to take in order to chance on a stated aim (Short Term). To know the progress made by the business to achieve the objective, smarting plan employPrivate SectorBusinesses in the toffee-nosed arena are possess by private individuals or groups. The main aims and objectives of a private celestial sphere business are to make profit and survive. Examples are Ford, Nokia and Armani.Public SectorBusinesses in the public sect or are avered or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit close of their m whizy comes from funds that are acquired through tax revenue. These types of business organisation for example are NHS, Fire Services and State Schools.Voluntary SectorsBusinesses in the voluntary sector raise cash to support particular apparent motion or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after all costs have been covered. Another aim voluntary sector businesses whitethorn have is to increase service provision. Examples of this type of business are deport The Children, Cancer Research UK, RSPCA.However, public and voluntary organisations have similar aims to the private sector which is to run efficiently.The three sectors can plan their objectives by utilise SMARTSpecific making sure the objective is cl ear and readable.Measureable for example, the selective information can be quantified.Achievable if the objective is possible to be attained. pictorial make sure the objective is real depending on the current tallness of the business.Time Bound making sure the objective can be achieved in an associated time layover.Marketing strategies define objectives, plan and produce the guidance the business is going to satisfy customers in the chosen market. Using market strategy, businesses band marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below1.Research and PlanningDuring this period, the business/organisation low gear develops an judgement and gathers a clear picture of their target customers. As well as understanding the customers, the firm besides essay their market and competition. This gives them a view of what the markets are wanting and what the market needs and also they can follow the steps of the competitors. With this information they can then plan and start developing their market strategy.2.Developing The Market StrategyThis is the next step after collecting data from analysing the market and competition and also understanding the markets needs and wants. Next steps are to toss off the distribution so what would be the best mien to deliver the product or service to the target customer. The firm at this point hear their objectives and choose the right path to exploit either opportunities seen during the research stage.3.Determining Actions and Controls last(a) stage is when you implement the strategy. So to implement the strategy the organisation has to analyse the financial costs by creating a budget and evaluate the costs. after having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evaluate the enduringness of the strategy and either start planning for a unsanded one or extend if there may be any faults in the recent strategy.Now looking at the two businesses given Brodies Beer and Cadburys plc they both are private sector businesses with Brodies Beer having aims to survive and maximising profit and Cadburys plcs aims is to increase growth in market region and maximising profit.Cadburys PlcOne of Cadburys products called intermix was being developed and Cadburys had an objective set while working on their new product. Their objectives wereTo grow the market for java confectionary.To increase Cadburys share of the snacking sector.So when developing the product, the objective increase Cadburys share of the snacking sector was set to make sure that when Cadbury launched another product it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to slog the position of Cadburys against the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the integrate bar and had launched a Fuseday campaign for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and rouse coverage.The product Fuse was the first national product launch from Cadburys in over 20 years and due to the high marketing lading over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called Fuseday it produces a positive image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are growth strategies, survival strategy and relationship marketing.Brodi es Beer LtdBrodies Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is Stillwater, Premium 45, 8.5% Belgian malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodies Beer market their products by launching an event which allows the public to examine and ponder tour in the brewery looking and tasting the different types of beer free samples. This is one correct of relationship marketing and giving away free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a test bring forth of the products that the businesses want to promote.The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodies Beer the opportunity to gain new loyal customers which is the ben efit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving some of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.