Marketing

I believe the overall concept of merchandising is a note contracted on the wants of their consumers;- using trade-orientation (putting consumers at the perambulation of the business) and send offning the future directions to go in. Looking at how my federation positions itself I decided to evaluate Robert F. Lauterborns five Cs grocerying concept which lie downs of: -Company - What is my community? -Customer What is the tar shit market place of my company? -Collaborators - Who argon the partners of my company? People who can complement the transmit of our goods or go? -Competitors - Who atomic number 18 your competitions? -Context - What is the business environment? Going into the more detail I lose then looked at E J McCarthys 4Ps marketing mix, that was by and by developed into the 7Ps. The 7Ps of marketing consist of: 1. Product - Describe the yield you be selling. What need ar you meeting? What problem are you solving? Describe the service s ( after sales support) that extension your products. 2. Promotion - How do you point to promote your product? by means of newsletters? TV advertisements? Radio advertisements? 3. bell - What price do you sell your product at? What are the prices of similar products in the market? 4. Place - How do you destine to distribute the products. Through jalopy supermarkets? Concept stores? Small Mom-and-pop stores? Walmart?

A good marketing plan can help you focus your energy and resources. Thats why market enquiry, however simple or sophisticated, is important. Cost of:  _regular marketing rese arch _setting marketing focus structure _i! nitial product development _building rank(a) services _attracting attentions of customers _building long-time relationships with:  +customers +suppliers +distributors _customer retention Benefits: _profit _customer loyalty and trust _long term end _reputation Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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