Fairmont Chateau Lake Louise

Introduction Problem Statement         Fairmont Chateau Lake Louise (CLL) is unable to translate its worlds well-nigh spectacular natural surround into profits. The many issues facing CLL now include the declining Asian bend group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal worker demand, and the emergence of Internet, which empowers customers to arrest short-term decisions. The analysis below outfox out relegate several key elements that pull up stakes ascendence increases CCLs long-term profitability regardless of its highly volatile phone line cycle. Analysis Market Segmentation A grind onward analysis (see Appendix: A-Market Segmentation SWOT) was performed on the market and aimed to bring out CLLs potential market opportunities. Strengths:         One of the major strengths of CLL is its image/positioning. CLL is regarded as a luxury resort, situated in the worlds most magic spell wild life/natural settings, in the Canadian calculate Mountains, overlooking one of the most photographed panoramic sceneries in the world. Furthermore, CLLs serving reputation is as a world-class destination for skiers. CLLs local anesthetic competition is essential fixed due to issue position new development prohibitions. Therefore, based on CLLs strengths, a potential marketing schema might be veritable that willing have positive implications for CLLs future and its long-term viability as a flagship Fairmont property.

Weaknesses:         The 1997 Asian economic crisis might just undermine CLLs bend group market, which unfortunately is th! e most important citation of generating revenue enhancement/customers. CLL currently lacks appealing amenities much(prenominal) as a spa, internet in guest consist and a procedure outdoor swimming pool, all of which contribute be regarded as marketing tools used for attracting additional customers/revenue. Additionally, CLL has gaunt down rooms that are in great get hold of of renovation. Thus, a strategy must be developed that will transform CLLs weaknesses to strengths and further allow it to generate additional revenue growth. Opportunities:         Last year approximately four million hatful visited... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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