Marketing plan

Table of Content1.0Introduction32.0Situational Analysis42.1History of the company42.2Mission Statement43.0 Marketing Environment53.1Competitors53.2Economic53.3Legal53.4Socio-cultural63.5SWOT Analysis64.0Green Product Design74.1Description of the product74.2Strength and impuissance of the hybrid railway car84.3Distri barelyion85.0Customer Evaluation85.1 Customer profile85.2Customer watch behaviour96.0Competitors Analysis96.1Direct Competitors96.2Indirect Competitors107.0 Marketing Objectives108.0Marketing Strategy118.1Target Market118.2Product118.3Price128.4Distribution128.5Promotion129.0Budget1310.0Conclusion1311.0Referencing14Executive SummaryThe trade fancy is about the new interbreed car from Honda that Shaads Motors will be introducing in Mauritius. Being the for the first time importer of car in Mauritius, Shaads Motors is already occupying a big carve up of the market and has overly solve the trust of legion(predicate) people. Shaads Motors has been representing the Honda gelt since 1972 since then(prenominal), the company has diversifies through many division, but Shaads Motors re chief(prenominal)(prenominal) the main division of the company. They have also implemented a avail department with all the latest technology to give a dangerous after sale service to their customers. The partal analysis is based principally on a draft history of the company and a quick overview of the current situation of the company in Mauritius. and then we have an analysis of marketing environment and also how potty this affect the company each positively or negatively.

Honda is macrocosm perceived in Mauritius as an economic car, cheap to run and maintain as the unmingled parts are comminuted cheap, but however when compared to its competitors, we tail assembly see that its competitors has the upper dope on him in call of comfort inside the car, protective covering and other electronic stuff on board. plainly the unafraid point the Honda has over again its competitors is his new Hybrid technology; the historied car that runs without vaunt or petrol. So, Shaads Motors can revere the prefer of marketing the car alone in Mauritius as none of their competitors have a product like that. and then the Hybrid car does not have any documentary substitutes as such for now, but as announced by Citroen, they... If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

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