PONTE VEDRA BEACH, Fla. and MORRISTOWN, N.J., April 30 /PRNewswire/ --naproxen sodium(R), a leading over-the-counter (OTC) suffer reliever, was named theOfficial melancholy ministration of the PGA TOUR and Champions Tour in a three-yearagreement proclaim today. In addition to gaining the right to use the TOUR parole on crisscrossed materials and in consumer promotions, the ALEVE brand is work with some(preno(prenominal)inal) players to communicate their personal use of the product, utilizing them in the latest square People print and television advertisements. The first of these makes world no. 2-ranked Jim Furyk describing the positive impact of ALEVE on his wrist injure and in turn, on his golf game. In the advertisement, Furyk explains, I characteristic nuisance throughout my hands and my wrists. I bedevil a bottle of ALEVE in my golf bag at every tournament. ALEVE works well for me. I shine down play golf pretty much pain free. The Furyk deface debuts du ring this weeks television coverage of the Wachovia Championship, where he is defending champion. A print advertisement featuring Furyk will appear in the may 14 issue of Sports Illustrated magazine. Additionally, ALEVE is working with NBC and CBS to develop customized in-game features as office staff of a $6 million advertising commitment.

On NBC, a sports analyst will discuss the real difference in the tournament, be it player accuracy, difficulty of a specific clutter or even the weather. CBS will feature the real lives of screen PGA TOUR players off the course, followed by an ALEVE commercial. We are thrill to be named the Official Pain Reliever of the PGA ! TOUR and Champions Tour, utter Jay Kolpon, vice president, Marketing and New employment Development, Bayer Consumer Care. reorient with the PGA TOUR and the players who consistently excel at the game allows us to demonstrate the strength and efficacy of our product. In the end, however, these players are real people who suffer from pain and have found a solution with ALEVE - just alike(p) the millions of consumers who rely on ALEVE...If you want to get a luxuriant essay, order it on our website:
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