publicity Chapter 9 Logistics instruction Vinod V Sople Chapter 15 logistical Management Bowersox Closs Contents ? Consumer & logistic encase Definition & creation Functions of logistical incase Unitizing [concept of unit load] & palletizing / slip-sheet /kitting advancement Material advancement Cost returnable Logistical package ? ? ? ? ? ? Improvise slides of Functions of Logistical promotional strong for the following ? Role of promotion Benefits / Importance of box Objectives of furtherance 2 ? ? Collated from presentation by MMK TYBMS-A [2011] Ruchi, Priyanka & Meghana gateway ? Packaging has a significant impact on the cost & productiveness of the logistical system Some of the obvious cost are ? Cost of box material Cost of manual or automated forwarding operations Cost of disposing the publicity material ? Purchase & disposal costs are borne by firms at opposite ends of the distribution deal Productivity benefits of good packaging are spread passim the logistical system Packaging affects the cost of every logistical activity 3 ? ? ...
Introduction 4 Packaging ? Packaging falls in ii categories Consumer packaging merchandise managers primarily concerned with how the package fits into the selling mix Industrial packaging Logistics managers primarily concerned with good shipping characteristics including protection, ability to sustain stacking when on a pallet, cube, weight, haoma and other relevant factors 5 Consumer Packaging vs. Logistical Packaging ? AKA Prod uct Packaging Emphasis on merchandise dire! ct ? ? ? ? ? Convenience Market appeal Protecting the product from set about of natural components Designed to meet marketing objectives ? ? ? AKA Industrial Packaging Emphasis on Logistics Functions A very critical part in physical distribution process as products turn out to move through varying...If you want to get a fully essay, order it on our website:
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